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Microsoft and Epic Records to Offer Ongoing Exclusive
Entertainment Content on Xbox Live
The online entertainment network features Natasha Bedingfield as first
Artist of the Month, and offers music videos and Game with Fame sessions.
REDMOND, Wash. and NEW YORK, March 16, 2006 -- Microsoft Corp. (MSFT :
Microsoft Corporation)
and music giant Epic Records today announced an agreement to make available
a full year of exclusive artist content and high-definition music video
downloads free for all Xbox 360(TM) gamers. Over the next year, Xbox 360 and
Epic Records will showcase 12 up-and-coming artists through the Artist of
the Month (AOM) program via the Xbox Live(R) service, the first and only
unified global online entertainment network. Through the alliance, millions
of Xbox Live members can enter a monthly sweepstakes with a prize of gaming
against some of the hottest musicians through the Xbox Live Game with
Fame(TM) program.
Kicking off the AOM program on Xbox Live is British singer-songwriter
Natasha Bedingfield, who recently captured her second top 10 hit in the U.S.
with the smash single "Unwritten," the follow-up to last year's top 10 hit,
"These Words." "Unwritten," which currently holds the No. 4 spot on the Top
40 Mainstream Airplay chart, is also exploding on iTunes, making Bedingfield
the No. 3 artist overall and making the single the No. 1 most downloaded pop
song.
Spotlighted as one of the biggest breakout females of 2006, Bedingfield has
taken America by storm since the release of her album, "Unwritten,"
garnering critical acclaim and making appearances on major TV shows as "Good
Morning America," "The Tonight Show with Jay Leno," "Last Call with Carson
Daly" and the ABC prime-time hit, "Dancing with the Stars." Her music video
"Unwritten" can be downloaded free on Xbox Live starting today, and a
sweepstakes later this month will award a lucky winner an opportunity to
play against Bedingfield during a Game with Fame session in April.
"Our goal has always been to make Xbox Live a cutting-edge entertainment
experience," said Peter Moore, corporate vice president of the Interactive
Entertainment Business at Microsoft. "This agreement with Epic Records
offers our members exclusive artistic content directly from the source. With
Artist of the Month we will be providing exactly what music-loving gamers
want: brand-new, exclusive music videos that can be downloaded quickly,
easily and free of charge."
"The fusion of music and video games now plays a significant role in
breaking artists and enhancing the video game experience; the cross-
cultivation of the two mediums helps new games and new artists thrive
together," said Charlie Walk, president of Epic Records. "Through this
alliance, Epic and Xbox show that we are in one business -- exciting young
adults and leading them to the art of discovery."
Each month Microsoft and Epic will announce the new Artist of the Month
along with exclusive benefits for Xbox 360 gamers around the world. Xbox
Live members will be able to download featured music videos from Xbox Live
Marketplace at no additional charge and watch exclusive interviews
downloaded directly to their Xbox 360 system. Further, monthly Game with
Fame sessions will let Xbox Live members play games with some of the world's
most renowned celebrities, as well as enter sweepstakes offering tons of
cool prizes, from Xbox 360 consoles to signed CDs.
"This program really taps into the passion and excitement that surround both
video gaming and music," said Cory Llewellyn, vice president of Epic Records
Digital Marketing and Promotion. "We are excited to bring our strong roster
of developing artists together with Xbox Live for a variety of great
experiences for consumers."
About Xbox Live
Xbox Live is the first and only unified online entertainment network
seamlessly integrated throughout the entire console experience, making it
easy for people to find the friends, games and entertainment they want from
the moment they power on their Xbox 360 system. Xbox Live connects more than
2 million members across nearly 30 countries to enjoy hundreds of
multiplayer games, free and premium playable game demos, music videos, and
movie trailers, as well as new game levels, characters and vehicles for all
their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Epic Records
Epic Records, which was launched in 1953, is one of the premier music labels
in the world, and is home to artists from virtually every musical genre,
including such multi-platinum selling superstars as Shakira, Matisyahu,
Franz Ferdinand, Fiona Apple, and Natasha Bedingfield, among many others.
Epic Records in a wholly-owned subsidiary of Sony BMG Music Entertainment.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and
solutions that help people and businesses realize their full potential.
The information contained in this press release, other than historical
information, consists of forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Exchange Act. These
statements may involve risks and uncertainties that could cause actual
results to differ materially from those described in such statements.
Although Epic believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance that
such expectations will prove to have been correct. Important factors beyond
Epic's control, including general economic conditions, consumer spending
levels, competition from toy companies, motion picture studios and other
licensing companies, the uncertainty of public response to the Epic's
properties and other factors could cause actual results to differ materially
from Epic's expectations.
Microsoft, Xbox 360, Xbox Live and Game with Fame are either registered
trademarks or trademarks of Microsoft Corp. in the United States and/or
other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE Microsoft Corp.
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