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IDT MEDIA GROUP LAUNCHES
MFAT MULTIPLE FORMAT ACCESS, A CD2.0 FORMAT
AT NARM's 50th ANNIVERSARY CONVENTION
Irvine, California- July 29, 2008. Innovative Diversified Technologies, Inc.
(dba IDT Media Group) announced today that it launched its latest product
Multiple Format Access (MFAT) platform, featuring CD2.0 technology at the
National Association of Recording Music (NARM) 50th anniversary convention
recently held in San Francisco. By offering the right combination of value
and price, IDT's Multiple Format Access (MFAT), featuring CD2.0 technology
is designed to facilitate album sales. MFAT formatted CD2.0 platform gives
the consumer a physical CD with the digital album for that artist for one
price, as well as other 360 Deal features and content. Such as a Social
Community that ties the Artist with their Fans and other bonus content (i.e.
Ringtones, Wallpaper, Concert Schedules, and Merchandising) as well as
others. The CD is embedded with a proprietary software application that can
deliver an album digitally, include bonus digital content and provide an
interactive interface with a user friendly and robust technology platform
that can offer multiple merchandising opportunities, all in ONE PACKAGE FOR
ONE PRICE.
In addition to serving the established CD market which accounts to this day
for over 70% of the volume of music sales, IDT's MF AT featuring CD2.0
technology creates a link between physical and digital media by making
content easily accessible any way the consumer wants it. The continuing
strength of the CD market was confirmed in a comprehensive survey of music
buyers' preferences recently conducted by the NPD Group. With over 32,000
participants, the survey found that music buyers identified CDs as the media
of the choice for purchasing music. "There is no question that the market
for the delivery of digital content with portable devices is expanding.
However, people continue to like and buy CDs in substantial numbers and the
NPD analysis as well as IDT's sales data proves it", said Ben Abadi, CEO of
IDT. "The industry needs a solution that can provide consumers with access
to both formats, physical and digital. That is why IDT created its Multiple
Format Access (MFAT) platform, featuring CD2.0 technology and launched this
new product at NARM's 50thAnniversary", added Mr. Abadi. "This new music
distribution method allows us to offer a unique service to our partners who
are looking for innovative ways to distribute their music", concluded Mr.
Abadi. With IDT Media Group's MFAT formatted CD2.0 platform, a consumer will
no longer have to make a choice of format when purchasing music. MFAT
formatted CD2.0 platform is enjoying significant traction by the industry as
well many notable musicians who view this platform as the answer to
re-energizing their base by offering more value and build a direct fan base
relationship that promotes loyalty. "NARM appreciated member IDT's support
and participation in our 50th Anniversary Convention celebration in San
Francisco," said Mr. Jim Donio, President of NARM.
If you want to find out more about Multiple Format Access (MFAT) platform,
featuring CD2.0 technology or any of the other products and artist services
offered by IDT Media Group and its affiliates, please contact
mark.a@idtmediagroup.com or Patrick@idtmediagroup.com .
About IDT Media Group
IDT is a multimedia entertainment company focused in the music industry. In
1996, the company earned the distinction of being one of America's
fastest-growing companies by INC. 500 magazine. The company has developed
and operates a comprehensive artist services platform which allows musicians
to create, produce, promote and sell their music. IDT has a number of
innovative products including its CD2.0 featuring MFAT technology as well as
its own online store where an artist can promote and sell his or her
content. The company is also launching an innovative advertising network
which will enable musicians to promote and distribute their content with
virtually no costs. Visit our web sites at: http://www.diskfaktory.com
or www.dfjams.com
About NARM
Established in 1958, the National Association of Recording Merchandisers
(NARM) is a not-for-profit trade association that serves the music retailing
community in the areas of networking, advocacy, information, education and
promotion. NARM advances the promotion, marketing, distribution, and sale of
music by providing its members with a forum for diverse meeting and
networking opportunities, information, and education to support their
businesses, as well as advocating for their common interests. The
Association's membership includes music and other entertainment retailers,
wholesalers, distributors, record labels, multimedia suppliers, and
suppliers of related products and services, as well as individual
professionals and educators in the music business field. NARM's retail
members operate 7,000 storefronts that account for almost 85 percent of the
music sold in the $12 billion U.S. music market.
Contact:
PATRICK HOSS
IDT MEDIA GROUP
Email: PATRICK@IDTMEDIAGROUP.COM
URL: WWW.IDTMEDIAGROUP.COM
Phone: 949-477-1700
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